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PhD position - Audiences of Toxic Entertainment

Research / Academic
Rotterdam

The Erasmus School of History, Culture, and Communication (ESHCC) at Erasmus University Rotterdam is excited to offer a challenging and innovative PhD position in impact, resilience, reaction and empowerment of the audiences of toxic entertainment.

Join us in this exciting project that will focus on the effects of toxic entertainment (TE, e.g., TikTok’s glorifying unhealthy relations and pertaining anti-consumerism or dark humour). For long research has focused on celebratory participation (e.g., fandom, brand love); however, the so-called ‘dark participation’ has received far less attention. Nevertheless, the seemingly entertaining messages potentially have toxic effects (e.g., reduced individual or relational wellbeing, brand/influence cancelling). We will study how different target audiences engage and react to TE, and how the creation of anti-TE empowers vulnerable persons. In addition, factors that protect or enhance those effects (e.g., fandom and loneliness) and contribute to building up resilience will be investigated.

Using a mixed methodological approach, the research project aims to focus on this TE and the hidden persuasive influence on attitudes and hate. By enhancing counter acts (e.g., anti-hate memes) the project aims to analyse whether, and how resilience against the impact of TE can be created.

Job description
The successful candidate will be based at the Department of Media and Communication of the ESHCC and will carry out the following tasks:

Research (0.85 fte)

  • Conducting PhD research.
  • Publishing and presenting research results in the form of articles in international peer reviewed journals and papers at international conferences.
  • Writing a dissertation within the appointment duration of four years.
  • Taking part in seminars, workshops etc. that are organized by the Erasmus Research Institute for Media, Culture, History and Society (ERMeCHS) as well as the Department of Media and Communication.


Teaching (0.15 fte)
Performing junior teaching tasks in the BA degree programmes in the field Media and Communication provided by ESHCC, primarily through tutorial group teaching in the International Bachelor of Communication and Media (IBCoM).

Service
Contributing to small management tasks of the department.

Requirements:

To be eligible, a candidate must have:

  • A (research) master’s degree or equivalent with a relevant specialization within the social sciences or humanities (such as but not limited to Communication, Media Studies, Psychology, Pedagogics, Marketing, Business). A research master’s degree is preferred;
  • Familiarity with and keen interest in mixed-methods research methods;
  • Independent thinking and critical analytical skills;
  • Good collaboration skills and an ability to join interdisciplinary and intercultural academic communities;
  • Excellent oral and written communication skills in English (CEFR C1) and good oral and written communication skills in Dutch is preferred;
  • Motivation to carry out high level research and publish in renowned peer reviewed international journals.

Salary Benefits:

We offer you an internationally oriented and varied job in an enthusiastic team, with excellent working conditions in accordance with the Collective Labour Agreement for Dutch Universities (CAO-NU).

The start date of this position is 1 September 2024 and you will be based at the Department of Media and Communication in Erasmus School of History, Culture and Communication (ESHCC). This position is for 1 fte. The salary ranges from a minimum of € 2.770 to a maximum of € 3.539 gross per month Scale PhD on a fulltime basis (38 hours), in accordance with the CAO-NU. We offer a 1,5-year position which will be extended to 4 years based on performance.

Everything else we offer you, you can find below!

Work Hours:

40 hours per week

Address:

Burgemeester Oudlaan 50