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Senior Consumer Data Analyst

Marketing / PR
Amsterdam
English

Description:

Position Description and responsibilities

As the Senior Marketing Analyst you are part of our European CRM team within the Marketing department, which has the goal to continuously increase consumer satisfaction and retention across all European markets and channels they are operating in. You will be responsible for delivering cutting-edge analytics services to stakeholders, enabling them to make fact-based decisions. You manage the generation of insights that help to better understand their consumer, increase consumer engagement and ultimately drive sales. Your responsibility will extend well beyond pulling data and crunching numbers and will tackle complicated business problems by converting raw data into meaningful and actionable consumer insights.

We’re looking for a passionate Senior Marketing Analyst to provide analytical and strategic support to the Marketing team. If you are focused on results and have successfully demonstrated using analytics to drive innovation and consumer engagement, this position is for you.

Key Responsibilities:

• Deliver cutting-edge marketing analytics projects in areas such as segmentation & personalization, reporting automation and database integration

• End-to-end responsibility of running these projects, from methodology to analysis to practical implementation

• Supporting on defining CRM KPIs, forecast behavior & monitor performance and based on this identify opportunity areas and suggest appropriate actions

• Drive and optimize the segmentation & personalization strategy of all direct to consumer communication channels and translate this into practical implementation across channels

• Build and optimize an intelligent experimentation platform

• Analyze end-to-end campaign performance in order to deliver insights used to optimize future campaigns

• Define and implement new reporting structures or refine existing structures driven by automation

• Translate complex data insights into clear and simple to understand presentations that can be shared throughout the company

• Drive the implementation and use of data driven decision processes, in line with a fact based decision culture

• Build a strong internal and external network, informing the Analytics community on the latest trends and technological advances

Requirements:

Requirements:

• University degree (e.g. in Business, Marketing, Economics, Econometrics,

• Mathematics, Computer Science)

• Approx. 3-4 years of experience in consumer analytics

• Extensive experience with data storing, processing, mining and visualization

o Experience with SQL is a must

o Experience with Tableau (or is similar visualization tool) is a must

• Previous experience in the field of marketing and CRM in a brand environment

• Extensive experience in translating complicated data findings into clear insights,

• with a talent for storytelling

• Entrepreneurial and a self-responsibility for the insights that you generate

• A passion for delivering data-based recommendations for measurable

• improvements in business results and consumer satisfaction

• Very good communication skills, comfortable presenting complicated topics to

• stakeholders at different organizational levels

• Passion for innovation in the field of consumer data & marketing automation

• Fluency in English (written and verbal)

Salary Benefits:

Excellent Package and Conditions

Work Experience:

3-5 Years

Work Hours:

TBC hours per week

About the company:

Our Client is a Leading Fashion Branded Manufacturing Company. With an elite Global Status and works with brand ambassadors that are leaders in their fields.