Senior Channel and Category Manager

Marketing / PR

As a Senior Channel and Category Manager you have a leading role to establish and drive the Consumer hearing revenue stream within the World of Hearing store concept. You will be responsible for setting up a new category with the goal of generating revenues in excess of €100mln on yearly basis. You can think of this category that collectively supports keeping a healthy hearing condition and preventing hearing problems.
Your responsibilities further include:

  • Developing and implementing strategy for consumer Hearing within the WoH concept
  • Defining market research needs to gain insights and to set up product portfolio in width and depth and pricing points.
  • Cooperating closely with category management of AC Sonova and local GC teams to determine product selection
  • Designing and aligning overall product retail calendar, trade marketing, activations and promotional activities plan to address customers via various media: online, social media, email marketing, customer service and in-store teams.
  • Defining and monitoring key performance indicators
  • Managing the full product lifecycle
  • Revenue budget planning and execution
  • Designing and aligning overall product trading plan
  • In this role you report to the Business Unit Director


In order to succeed in this position, you have:

  • Minimum of bachelor's level education in Marketing/Business administration or related
  • Minimum of 5+ years of similar category management / trade and channel management / trade marketing and activation role
  • Preferred: sector experience in consumer electronics, hearing or med tech industry
  • Excellent level in English - both speaking and in writing
  • Project management skills, leadership capabilities and you are a skilled stakeholder manager
  • You enjoy a good challenge; you are entrepreneurial and eager to build a new category
  • Ability and openness to travel internationally 20% of your time

Salary Benefits:

The opportunity to be part of a global company where you can have a strong impact and work on a new concept within a team of excited professionals. Growth opportunities will be offered, next to a market-conform primary and secondary benefits. The organisation is open to provide flexibility options and working from home possibilities.
For information about the position and the procedure and to apply for this position, please contact: Mariya Postma-Stancheva, Managing Consultant Sales & Marketing at Michael Page.

About the company:

Sonova, headquartered in Stäfa, Switzerland, is a leading provider of innovative hearing care solutions. The group operates through its core business brands Phonak, Unitron, Hansaton, Advanced Bionics and AudioNova. We reach our consumers through multiple channels; this diversity lets them benefit from our broad range of solutions - hearing aids, cochlear implants, wireless communication products, eSolutions, and professional audiological care - in the way that best suits their individual needs.
Founded in 1947, the Group has a workforce of over 14,000 dedicated employees and generated sales of CHF 2.6 billion in the financial year 2020/21 as well as a net profit of CHF 585 million. Across all businesses, and by supporting the Hear the World Foundation, Sonova pursues its vision of a world where everyone enjoys the delight of hearing and therefore lives a life without limitations.
The global network now consists of 3.400 stores, with large businesses in Europe, UK, USA, Canada, Brazil, Australia and New Zealand. From a number of stores perspective Sonova ranks amongst the biggest worldwide retail companies.
The Sonova Group has a new global store concept, World of Hearing. With this pioneering store concept in the field of hearing solutions, the Sonova Group is setting new standards in the industry. The focus is on interactive experiences, latest product innovations and services for complex hearing problems such as tinnitus.
Sonova has the ambition to roll out 200 flagship stores across the globe in the upcoming 3 years. In order to support this exciting ambition, we are exclusively collaborating with Sonova to set-up their new team "World of Hearing" (WoH hereafter). Therefore, for Sonova we are exclusively recruiting for the role of:
Senior Channel and Category Manager