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Online Performance Marketeer

Marketing / PR
Amsterdam

Manage paid search campaign send-to-end, including Facebook, Google, affiliate marketing, Bing, Pinterest, in order to ensure a successful outcome a cross all channels such as multiple search engines, markets and languages;

Optimisation of processes & automation with respect to performance of marketing campaigns and projects;
Feed optimisation and creation of new and segmented data feeds;
Create active analyses and actionable insights;
Create reporting to support pre-set KPI's;
Initiate A/B Testing to optimise UX and conversion;
Monitor KPIs on a daily, weekly, and monthly basis against defined targets and reaching those targets on revenue growth for assigned markets;
Plan, propose, develop and execute strategies for keyword opportunities, campaign structuring, targeting, ad copy and other elements of paid marketing;
Drive innovation in coordination with eCommerce team to come to new ideas, features, tests that support business growth,while keeping in mind the various requirements of the markets;
Support with content, landing pages and campaign material for paid social campaigns.

Requirements:

The Online Performance Marketeer has a Bachelor level education in relevant studies;
You are living in or around the greater Amsterdam area.
Minimum of 3 year of experience of which-2 years experience in a similar role as an online marketeer/performance specialist, coordinating a variety of performance channels, preferably paid marketing;
Understanding of and/or experience with RTB/DSP technology, analytic (Adobe Omniture), SEA/SEO and ad serving tools;
Data and conversion driven but still in touch with "soft" brand targets;
Analytical-and number-focused on a higher educational level;
Able to interpret trends and can find correlations within data sets;

Used to working with persona's to create better insights/campaigns;
Experience in working with /coordinating external agencies;
Experienced in steering based on ROAS;
Passionate about internet and innovation developments on different (social) platforms;
Proactive and entrepreneurial;
Fluent in English (our business language), proficiency in German and/or French would be an asset;

Salary Benefits:

The Online Performance Marketeer receives a good salary and bonus scheme
Family-owned company stands for transparency, honesty, authenticity and respect.
37-hour work week (hybrid office/wfh)
25 leave days per year.
We supply you with home office equipment in case you would like to work from home part of the work week.

About the company:

We are a original work wear brand (retail) from the US that has been creating high quality work wear to serve and protect hard working people.Our products are robust and excel in durability, comfort, functionality, fit and styling. Our clothing can be used for many (professional, craft and outdoor) activities and can be worn during and after work.