Head of Trade Marketing


Our client is a major name in the Consumer Electronics/Homecare sector. The company was formed almost 140 years ago in the US and remains a family-owned business. A market leader in the US and a growing presence globally, this company is definitely going places and offering great opportunities. The international office in Amsterdam is looking for a Head of Trade Marketing to join their team.Key responsibilities:

  • Develop and execute the trade shopper marketing vision and strategy
  • Identify business opportunities through market insights
  • Influencing customer purchasing behavior and maximizing growth
  • Set clear targets on the basis of sales
  • Develop Channel & category management plan
  • Develop deep insights in the shopper decision journey, market dynamics and channel strategies
  • Drive category management projects
  • Develop and monitor trade communication plans
  • Collaborate closely with key distributors on improving the brand performance
  • Develop retail activation programs
  • Leading a team of trade marketers

The successful candidate:

  • 10+ years of trade/distribution/brand activation experience
  • Proven leadership and management experience
  • University degree in marketing/business or related
  • Business fluency in English
  • Background in FMCG/retail/consumer electronics industry
  • Experience with working with distributors/retailers and collaborating with the sales team
  • Commercial mindset & good analytical skills
  • Creativity & proactiveness
  • A self-starter with a strong energy

You have the required skills and are ready to embrace a new challenge in a senior role? Feel free to apply or contact me for more information at