Senior Business Planner

In this role, you will play a critical part in shaping and executing data-driven planning strategies that ensure the right products reach the right customers at the right time. By combining analytical expertise with strong cross-functional collaboration, you will help drive accurate forecasting, optimize commercial performance, and support both short- and long-term business objectives. 
Key Responsibilities;

• Manage end-to-end demand and supply planning processes to ensure efficient product distribution to customers
• Leverage advanced forecasting and statistical analysis techniques to anticipate consumer demand and market trends
• Develop detailed, category level demand plans that drive high forecast accuracy and support business profitability
• Create and maintain short term forecasts by account and brand, incorporating replenishment data, customer insights, promotional activity, and marketing plans
• Utilize data-driven methods to validate seasonal product assumptions and ensure robust planning outputs
• Analyze demand streams and classify patterns to inform accurate forecasting models
• Collaborate cross-functionally with Finance, Supply Chain, Merchandising, and Sales teams to align on operating plans and forecasts
• Develop and manage end to end operating plans, optimizing sales, margin, inventory, and shipment targets
• Monitor in-season performance against plans and proactively recommend adjustments to improve financial outcomes
• Identify risks and opportunities early, providing clear, fact-based recommendations and mitigation strategies
• Support planning cycles by integrating POS data, market assumptions, and sell-through analysis into forecasts
• Deliver clear documentation, timely communication, and technical insights to support decision-making processes
• Influence stakeholders through strong analytical storytelling and data-backed recommendations