The tulip season is opening with a ravishing spectacle of 200.000 colourful tulips at Museumplein in the centre of Amsterdam. National Tulip Day has taken place on the third Saturday of January since 2012 and has proven to be wildly successful with locals and visitors alike! 

In previous years, it was held at Dam Square, but the new location is the iconic Museumplein. So enter the pop-up garden from 1pm on Saturday, January 17, 2026 and gather your very own bunch of tulips for free!

Photo credit: Tulpen Promoties

Kicking off a new tulip season

National Tulip Day is the official kickoff of the new tulip season, organised by Dutch tulip growers. A specially-created garden at Museumplein is a place where everyone and anyone to come along and pick tulips for free. You can go and make your selection and arrange them into your very own bouquet. Every year, around 15.000 happy visitors go home with a total of 200.000 of the iconic flowers.

Dutch tulips around the Netherlands

Come and celebrate the joy of tulips with your friends or family on the occasion. After all, flowers are a connection, with their bright colours and the ability to brighten up our moods and bring happiness into our lives and our living rooms. 

Photo credit: Tulpen Promoties

Over 1,7 billion Dutch tulips are expected to brighten up homes around the world in 2026 during the tulip season, which lasts from January until the end of April.

The main tulip related events in the Netherlands are:

• Flower Parade of the Bulb Region
• Amsterdam Tulip Festival
• Tulip Festival of the North-East Polder
• Keukenhof

Photo credit: Tulpen Promoties

Visit National Tulip Day at Amsterdam's Museumplein

National Tulip Day is a must for anyone in Amsterdam. Winter is not yet over, and spring is still a long way off, which makes it all the more special to see splendiferous tulip bulbs in neat rows on the most famous square in the Netherlands!