Trade Marketing Specialist | ENG

Are you an experienced FMCG trade marketing professional ready to drive retail expansion across European markets? We're recruiting for a Trade Marketing Specialist on behalf of our client, a rapidly growing food distribution company with operations spanning the EU.

Key Responsibilities

Strategic Campaign Development

• Develop and execute trade marketing campaigns supporting retail product launches and brand visibility
• Conduct market analysis to identify consumer trends and competitive positioning opportunities
• Create brand activation strategies for timing, product selection, and promotional approaches
• Support the company's transition from commodity distribution to branded retail products
• Focus on expanding presence in priority European markets, including Southern and Central Europe

Distributor Partnership Management

• Work with local distributor partners across multiple EU countries to strengthen retail chain engagement
• Develop promotional programs and point-of-sale materials that enhance product sell-through
• Create compelling trade materials for distributor use with retail customers
• Build and maintain relationships with key distribution partners across diverse European markets

Campaign Tracking & Performance Analysis

• Monitor campaign effectiveness through sales performance data and adjust strategies accordingly
• Track promotional program results against commercial targets across multiple country markets
• Evaluate trade marketing initiative ROI and provide recommendations for optimization
• Manage trade marketing budget allocation, ensuring cost-effective resource utilization

Cross-Functional Collaboration

• Coordinate with sales, brand marketing, supply chain, and operations teams for seamless campaign execution
• Align trade marketing activities with broader strategic objectives and brand positioning
• Work alongside team members to manage ongoing operations during planned organizational transitions
• Stay current on industry developments and trade marketing best practices

Trade Show Representation

• Support participation in major European food industry exhibitions across the Netherlands, Germany, France, and the UK
• Represent the company at trade events and industry shows
• Travel approximately two to three times per year for 2-3 day trips supporting trade activations and distributor meetings

Qualifications & Skills

• Minimum 3 years of proven Trade Marketing experience within the FMCG sector
• Strong understanding of trade marketing fundamentals and retail activation strategies
• Background from companies with established trade marketing practices (multinational FMCG companies strongly preferred)
• Professional-level fluency in English (written and verbal) is mandatory. Additional European language skills strongly preferred: Spanish, French, Italian, or Portuguese
• Ability to work independently with moderate supervision and manage priorities autonomously
• Excellent interpersonal and relationship-building capabilities with a results-driven mindset
• Advanced negotiation and project management skills
• Comfortable working in a fast-paced, international environment
• Experience in the food industry (meat, poultry, or frozen foods) is a significant advantage
• Background working with international distributors and understanding European retail landscapes
• Familiarity with B2B food distribution channels and retail market entry strategies

What We Offer

• 24 days of annual leave
• €0.23 per kilometer transportation reimbursement (minimum 15km from office) or monthly public transportation expense reimbursement
• Company laptop and mobile phone provided
• Initial 7-month contract followed by a 1-year contract, with the possibility for permanent employment
• Office-based role with flexibility for 1-2 days of work-from-home after the onboarding period
• Comprehensive training from an experienced Trade Marketing Manager
• Exposure to international food distribution across multiple European markets
• Opportunity to shape trade marketing strategy during a critical growth and brand development phase
• Collaborative international team environment

Interested? Feel free to apply or contact me for more information at eduardo@adamsrecruitment.com

Please note that we can only consider applicants who are currently residing in the Netherlands and who will not require work permit sponsorship now or in the future.

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