Marketing Manager

What will you do?

• This is a standalone position and you will be reporting to the Global Marketing Director (Export Division)
• Partner with Sales Managers to achieve the annual business targets across the European region.
• Develop and implement a comprehensive brand marketing strategy tailored to EU markets, in alignment with the central/global marketing function.
• Analyze market trends, consumer behavior, and competitive activity to identify growth opportunities and translate insights into actionable plans.
• Define the optimal product portfolio by country using market intelligence; create launch plans to address gaps and support commercialization with strong sales materials and visual assets.
• Map and evaluate customer journeys; design targeted lead-generation initiatives that support Sales Managers and improve conversion.
• Develop and manage digital marketing channels, including social media, website management, e-commerce initiatives, and SEO programs in priority markets.
• Build a regional content strategy and oversee the creation of a scalable content library for advertising, promotions, and trade activation.
• Create localized communication plans aimed at end consumers and shoppers within key retail environments.
• Own and manage the regional marketing budget, ensuring efficient allocation of resources to maximize ROI and meet business objectives.
• Monitor, measure, and report on campaign and promotion performance against defined KPIs, providing data-driven recommendations for optimization.
• Collaborate cross-functionally with trade marketing, Sales, global marketing, product development, and supply chain to ensure alignment with broader strategic goals.
• Support Sales Managers in preparing presentations and materials for both existing and prospective clients.
• Contribute to the planning and execution of trade shows, exhibitions, and industry events; recommend participation opportunities and sponsorships aligned with growth priorities.
• Initiate and manage collaborations with influencers, chefs, and relevant organizations to strengthen brand presence within the culinary sector.
• Stay informed on industry developments, market dynamics, and regulatory requirements to ensure compliance and maintain competitive positioning.
• Lead and develop the regional marketing team.