Free workshop: The business case of bicycle company VanMoof

Free workshop: The business case of bicycle company VanMoof


IE School of Architecture and Design is offering a free workshop in Amsterdam. In this workshop, the business case of VanMoof, an innovative Dutch bicycle company with global aspirations, will be explored.

About the event

A killer product, a stellar website, a revolutionary approach, and exemplary service all get trashed when the last link of the chain is out of your control and compromises the whole experience…

During this interactive workshop, each of the competitive advantages and innovations that VanMoof brought to the market will be discussed, as well as how a big problem compromised this global star.

About the speaker: Edgar Gonzalez

Edgar Gonzalez runs a Strategic Design Agency, specialising in applying design processes to complex problems and narratives in his role as a Strategic Consultant. From 2000-2002, he worked as an architect at Zaha Hadid Architects, after which he worked at Arquitectura Torres Nadal from 2002-2005. Edgar was also an editorial designer for the Architectural Association London, The Economist and The Guardian.

Since 2002, Edgar has been the Editor in Chief of, one of the main reference websites about architecture and design in the Spanish speaking world, and in 2016 Edgar became the Director of Bachelor in Design of the IE School of Architecture and Design.

Edgar is particularly interested in the threshold of the architectural practice; researching the relationships between new technologies and media with regards to creative processes and contemporary cities. He holds a Bachelor's degree in Architecture from ITESO University and a Master of the Arts in Complex Architecture from Alicante University.

Free Workshop: Thinking Outside the Box & Two Wheel Innovation – A Design Business Case with VanMoof Bicycles

  • Date: Thursday, October 12, 2017
  • Time: 6:30pm – 8:30pm
  • Venue: The Student Hotel, Wibautstraat 129, 1091 GL, Amsterdam

Register here for the free workshop

For more information, please contact Irais Souto via

free workshop vanmoof bicycles business case




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