Marketing Manager | English

Are you an experienced FMCG marketer ready to own brand strategy across European markets? We are looking for a Marketing Manager with a strong background in food or consumer goods on behalf of our client, an international food company.

Key Responsibilities:

Brand & Market Strategy

• Design and develop the brand marketing strategy across EU markets in collaboration with the Head of Marketing
• Receive country-level budgets and build structured go-to-market plans from scratch
• Monitor market trends, consumer behaviour, and competitor activity through retail field visits and data analysis
• Define the optimal product portfolio by country, prepare launch plans, and develop selling stories to support product introductions
• Work with BDR managers to align marketing activities with annual commercial targets per country

Digital Marketing & Content

• Build and manage digital marketing activities for priority EU markets, including social media, brand website, e-commerce channels, and SEO
• Develop a content strategy for the EU and run regular production sessions to build a reusable content library
• Design local communication plans targeting end consumers and shoppers of selected retail chains

Commercial Support & Lead Generation

• Analyse customer journeys and design targeted lead generation campaigns to support sales managers
• Create country-specific presentation materials and portfolio proposals for current and prospective clients
• Initiate and manage collaborations with relevant organisations to build brand presence across EU markets

Portfolio & Product Coordination

• Work with the product team to evaluate and introduce new products where there is a commercial case
• Select and manage the relevant SKU range per country from a full portfolio of 70+ products
• Ensure the product offer is appropriate to local consumer preferences and distribution realities

Budget, Performance & Reporting

• Own and manage the EU marketing budget, allocating resources to maximise return across countries and activities
• Track and evaluate the performance of marketing programmes against agreed KPIs using analytics tools including PowerBI
• Prepare regular reports and recommendations for senior management on marketing effectiveness

Events & Trade Presence

• Participate in planning and execution of trade exhibitions 
• Travel within Europe for retail visits and client meetings in priority markets
• Identify opportunities for event participation and sponsorship to strengthen brand visibility

Qualifications & Skills:

• Minimum 6-7 years of total marketing experience, with at least 3-4 years specifically within FMCG (food, drinks, or personal care preferred, in that order)
• Hands-on experience managing new product development from concept through to launch
• Background managing complex, multi-SKU portfolios across multiple European markets
• Solid digital marketing capabilities covering social media, website, e-commerce, and SEO
• Strong command of Microsoft Office, particularly Excel and PowerPoint; familiarity with PowerBI is a plus
• Fluency in English; any additional European language is a plus
• University degree in Marketing, International Business, or a related field
• Background in B2B marketing within retail or HoReCa channels (highly preferred)

What We Offer:

• Salary up to €87,000-€90,000 gross per year, excluding 8% holiday allowance depending on experience
• Transportation reimbursement at €0.23 per kilometre for private car (minimum 15km from office) or full public transport reimbursement
• 24 days annual leave 
• Company laptop provided
• Mobile phone or personal subscription reimbursement
• Hybrid working: 2-3 days in the office per week, remaining days from home
• 7-month contract with 1-month probation, followed by a 1-year or permanent contract
• Direct exposure to pan-European brand building across retail and HoReCa channels
• International, hands-on, and collaborative working environment within a fast-growing food company

Interested? Feel free to apply or contact me for more information at eduardo@adamsrecruitment.com

Please take into consideration that we can only consider applicants who are currently living in the Netherlands and who will NOT require VISA sponsorship now or in the future.

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