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First European Victoria's Secret - in Amsterdam
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First European Victoria's Secret - in Amsterdam

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© 2025 IamExpat Media B.V.
© 2025 IamExpat Media B.V.
Feb 9, 2011
Moa Thorssell
Journalist with experience within news paper, magazine, tv, web and radio. Biggest interests: travelling, culture and poltics. Been living and working in London, Paris and now located in Amsterdam.Read more

Famous for its sexy lingerie and annual fashion shows, American Victoria’s Secret is now entering European ground. First destination Amsterdam.

The store will open at Schiphol Airport during this fall. As the shop is only 70 square meters, the range will be restricted and thus, no sexy lingerie but instead makeup, tights, shirts and accessories. 

Victoria’s Secret started in San Francisco 1977. Today one can find stores also in Canada, North America and the United Arab Emirates. 

A second European store is to open in London in 2012.

By Moa Thorssell