First European Victoria's Secret - in Amsterdam

By Moa Thorssell

Famous for its sexy lingerie and annual fashion shows, American Victoria’s Secret is now entering European ground. First destination Amsterdam.

The store will open at Schiphol Airport during this fall. As the shop is only 70 square meters, the range will be restricted and thus, no sexy lingerie but instead makeup, tights, shirts and accessories. 

Victoria’s Secret started in San Francisco 1977. Today one can find stores also in Canada, North America and the United Arab Emirates. 

A second European store is to open in London in 2012.

Never miss a thing!Sign up for our weekly newsletters with important news stories, expat events and special offers.
Keep me updated with exclusive offers from partner companies
By signing up, you agree that we may process your information in accordance with our privacy policy
follow us for regular updates:

Moa Thorssell
Journalist with experience within news paper, magazine, tv, web and radio. Biggest interests: travelling, culture and poltics. Been living and working in London, Paris and now located in Amsterdam.Read more

For expats of all colours, shapes and sizes

Never miss a thing!Sign up for expat events, news & offers, delivered once a week.
Keep me updated with exclusive offers from partner companies
By signing up, you agree that we may process your information in accordance with our privacy policy

© 2025 IamExpat Media B.V.