What will be trending in 2016

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By Thomas Lundberg

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A new year means new trends, for some to predict and for others to follow.

Dutch market researcher Klaus van den Berg, foresight expert Andrea Wiegman and science journalist Hanny Roskamp came up with the 2016 Hot & Not List.

Their aim with the list of 2016 trends is to illustrate major developments in progress. "From emerging signals and broader undercurrents we see that humanity wins out over the many minor and major inhumanities. We believe in this and have therefore called our list Being Human."

Hot 2016 / Not 2016

› Caitlyn Jenner / Bruce Jenner
› Metropolitan regions / Global village
› Politics / Economics
› Pro-aging / Anti-aging
› Deeds / Words
› Yurt living / Glamping
› Self-confidence/  Self-marketing
› Personalised diet / Diet gurus
› USA /  BRIC
› Bio-plastic / Plastic soup
› San Francisco / Silicon Valley
› Walking / Running
› Trolley cases / Backpack
› Anonymous / Whistleblowers
› Social / Social media
› Rugby / Football
› Listening / Talking
› Epi-genetica / DNA
› Pony (fringe) / Bun
› Angela Merkel / Volkswagen
› Sit/stand desks / Screen potatoes
› TLC / CNN
› Nigella Lawson / Jamie Oliver
› Participating journalism / Commentators
› Seitan / Glutenfree
› One-piece jumpsuits / Tracksuits
› Computer glasses / Sunglasses
› Light L16 / Selfie-sticks
› Development / Stand-still
› Kaltblut-magazine.com / Fashion bloggers
› Vintage Nouveau / Second-hand
› Deserts / Coastal areas
› Talking about the weather / Talking about status
› Fermented vegetables / Forgotten vegetables
› Humans are underrated / Robot anxiety
› B-society / 9-to-5 society
› Prince Harry / David Beckham
› Speedcleaning / Vacuum cleaning robot
› Seaweed / Wheat grass
› Free spirits / Followers
› Empathy / Egoism
› Cider / Beer
› Pink / Beige
› Itskoko / Speed-yoga
› Rock garden / Vegetable plot
› Circular / Linear
› Stevia / Sugar
› Blues, jazz, funk & disco / Rock
› Silence / Spiritual posts on Facebook
› Pop / Hip
› Horrorism / Terrorism
› Love / Money
› Gender X / Generation X
› Ethics / Tit for tat
› Dressing up / Normcore
› Less meat = less heat / Climate change

Klaus van den Berg is a political scientist and works in market research and strategy for corporate, public and non-profit companies and organisations.

Andrea Wiegman is a historian, foresight expert and the founder of trend network SecondSight and the Trendwatcher Of The Year (TWOTY) awards.

Hanny Roskamp is a physical chemist and a writer who publishes articles on health and food in magazines, journals and books.

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Thomas Lundberg
Thomas Lundberg
Born as a Swede in the Netherlands, this life-long expat has spent his time in Belgium, the United States and Amsterdam. He began his professional career as a regional news reporter in southern Michigan, where he developed an interest in writing about social issues and music. After moving back to Europe he mainly worked as an editor, copywriter and translator. Read more

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