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Albert Heijn accused of language discrimination

Supermarket chain Albert Heijn is accused of language discrimination by Stichting Taalverdediging, an independent organisation that promotes the Dutch language.

The foundation is reacting against Albert Heijn's policy to place the Dutch description on the Euro Shopper packaging in small font, with the English one featured in a larger font above.

According to Stichting Taalverdediging, the fact that Dutch is not the "main" language makes it difficult for both immigrants to integrate and low-income clients who do not speak English to buy.

Note that the new packages were introduced in November 2009.

Sources: NRC.nl, De Volkskrant

Moa

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Moa Thorssell

Journalist with experience within news paper, magazine, tv, web and radio. Biggest interests: travelling, culture and poltics. Been living and working in London, Paris and now located in Amsterdam.

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