Since 2010, the number of camper vans in the Netherlands has almost tripled. According to ABN Amro, the rising popularity of campers is mainly due to the portrayal of an adventurous van life by influencers, and how they’re easier to use than caravans.
It’s a well-known fact that the Dutch enjoy camping, and that is only strengthened by the large number of campsites in the Netherlands. Between 2010 and 2023, the number of camper vans in the country increased by 170 percent to more than 180.000, while caravan ownership fell by more than 11 percent.
In the camping-crazy country, there are 108 campers per 10.000 residents, which is more than the European average. Despite the lower amount of caravans, there are still 241 caravans per 10.000 inhabitants - more than triple the European average.
There are three main reasons that campers are becoming more common for camping trips: the “hip image” and ease of use of camper vans, as well as the increased ownership of electric cars.
Young adults see the freedom and flexibility of “van life” as very attractive. More influencers are showing their adventures in campers on the internet which drives sales up. It is also a way to combine travel with work for digital nomads who can work anywhere with a mobile phone and laptop.
Among the older generations, the luxury and ease of use of campers is the draw. Camper vans are easier to drive than caravans attached to cars and are easier to park. Pensioners also have more financial resources to afford the luxury of camper vans. Many electric cars do not have enough pulling power or range for caravans, which makes camper vans more popular as more drivers transition to electric vehicles.
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