Spotlight by Semrush

Spotlight by Semrush


Passenger Terminal Amsterdam, Piet Heinkade 27, 1019 BR Amsterdam

Join 1,200+ marketers for 25+ keynotes, 150+ masterminds, and tools that solve real problems. Learn from Google, OpenAI, Danone, and DoorDash. Test your ideas with industry leaders, connect with peers who've cracked your challenges, and leave with a plan you can use tomorrow.

Spotlight 2025 is Semrush’s flagship European marketing conference - a one-day, in-person event that brings together global marketing professionals. Learn, get inspired and connect with the brightest minds in the marketing industry.

Join more than 1.200 marketers from around the world at Spotlight 

Will you be one of the 1.200+ marketers from around the world in attendance at Spotlight 2025? This year, there will be approximately 100 speakers, featuring 150 mastermind sessions and 25 keynote sessions. The entire event is conducted in English, making it perfect for internationals and expats.

Book your tickets with the code MPARTNERS20OFF and get a special 20% discount!

The venue of choice is the Passenger Terminal Amsterdam, an expansive waterfront location in the Dutch capital. It's a sustainable and modern venue with flexible event spaces. Additionally, it's easily accessible via public transportation and is located near various major hotels.

Core themes of Spotlight 2025

Spotlight is the ideal conference for marketers to gain practical, immediately usable marketing insights, connect with peers and leaders in the field, and experience a high-energy, creative marketing event.

"One day, infinite lightbulb moments. Don't watch it unfold on LinkedIn - be there"

Here's an overview of the core themes on this year's conference agenda:

Learning and professional growth

The sessions are designed to help attendees solve real marketing challenges. There's a focus on actionable insights, not theory, including in the Semrush Bootcamp and expert-led workshops.

Connection and community

Attendees can experience a mix of structured mastermind sessions and casual networking, with an emphasis on inclusivity, curiosity and collaboration. There will be plenty of opportunities to meet peers, mentors and industry leaders.

Experience and creativity

The conference is designed to blend education with inspiration and fun. Expect to experience an immersive event in an energetic and interactive atmosphere. Participants can explore creative zones, such as the Karaoke Elevator, Meme Museum, tattoo stations, playlist lounges, and networking opportunities that go beyond awkward introductions.

Global marketing culture

Speakers from major brands and agencies will present topics covering content, SEO, AI, creativity, leadership and marketing trends. It's a true global, human-centred look at the future of marketing.

Speakers at Spotlight 2025

Notable confirmed speakers include:

  • Zaria Parvez - Global Social Media Manager, DoorDash
  • Elena Verna - Growth Advisor at Lovable
  • Fabrizio Ballarini - Head of Organic Growth, Wise

Additional speakers to be announced throughout the month of October. Check out the full list of speakers on the event website.

Who is Spotlight for?

  • In-house marketers, agency professionals, entrepreneurs, and brand strategists.
  • Mid to senior-level professionals seeking to expand skills and network.
  • International audience (primarily from Europe and North America).

Four great reasons to attend Spotlight

Wondering why to attend? The benefits of attending Spotlight 2025 can be summed up in the following four points:

  1. Learn directly from marketing leaders and practitioners.
  2. Build meaningful connections in an inclusive setting.
  3. Return with practical strategies and renewed inspiration.
  4. Experience marketing culture in an innovative, interactive way.

Practical information for Semrush Spotlight 2025

  • Date: October 29, 2025
  • Location: Passenger Terminal Amsterdam, Netherlands
  • Tickets: Available on the Semrush Spotlight 2025 event website
  • Travel: Easily accessible from Amsterdam Central Station (10 min)
  • Accommodation: Multiple nearby hotels within walking distance
  • Meals: Provided on-site during event hours
  • Language: English

Spotlight ticket prices

Here are the ticket prices. Book your tickets with the code MPARTNERS20OFF and get a special 20% discount!

Conference Pass - 290 euros

Get unlimited access to the Expo area, unlimited coffee, networking events and access to the Main Keynote Stage.

All-Access Pass - 490 euros

All the perks of the Conference Pass, plus snacks and lunch buffets, and access to the Enterprise Keynote stage & Mastermind Sessions - 50-minute, intimate roundtable discussions with industry experts.

VIP Pass - 849 euros

All the perks of the All-Access Pass, plus VIP check-in, reserved seating at the Main Stage, exclusive RSVP to Mastermind Sessions (your top 3 guaranteed), and access to the Executive VIP & Speakers Reception.

Bootcamp Only Ticket - 249 euros

Attend the full-day Semrush Bootcamp on October 28 only, with expert sessions, product deep dives, networking, and a three-month Semrush SEO, AI & Content Toolkit subscription, plus coffee breaks and lunch. (Does not include access to the conference day on October 29!)

Get your tickets to Semrush Spotlight 2025

Get your tickets to Semrush Spotlight 2025 on the Semrush website. There's a special discount for IamExpat readers. Get tickets online and enter the code MPARTNERS20OFF to get a special 20% discount!

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