DTC (Direct-to-Consumer) Trade Director

For a global client in the fashion industry based in Amsterdam, we’re hiring an EMEA DTC Trade Director to lead strategy and allocation across e-com, full-price, and outlet channels—driving sales, margin, and growth across the region. Deadline for submissions is Tuesday 9th September at 12:00.

The Team

The Omni Planning & Allocation team plays a central role in driving commercial performance through financial planning, demand forecasting, and smart inventory allocation across all channels and categories. We set the strategic direction for product promotions and markdowns to maximize margin and profitability.
As the backbone of the department, the team works in close partnership with Buying/Merchandising, DTC channels (eCom, Full Price, Outlet), Hubs, and Finance to ensure every inventory and product decision is aligned with the company’s overall strategy. This role is integral to the team’s success, contributing directly to operational excellence, strategic growth, and long-term profitability.

The Position 

As EMEA DTC Trade Director, you will play a pivotal role within the Omni Planning & Allocation team, driving trade and allocation strategies across all DTC channels—full-price stores (including concession partners), outlet stores, and e-commerce.
You’ll collaborate closely with local Hub and EMEA DTC teams to align planning and allocation with market needs, ensuring strategies are executed seamlessly and effectively. This role is central to delivering the team’s objectives and will have a direct impact on the brand’s commercial growth and long-term success.

Key Responsibilities: 

• DTC Allocation: Lead initial product allocations across all DTC channels, ensuring optimized store-level quantities for each launch.
• Product Availability: Ensure consistent Store & eCom availability of NOS (Never-Out-of-Stock) products, meeting KPI targets.
• Replenishment: Manage replenishment to maximize sales in profitable channels and minimize markdown risks.
• Product Flow: Oversee inbound and outbound product flow with warehouses and stores, aligning with intake capacity and launch priorities.
• Markdowns & Promotions: Coordinate timing and execution of promotions and markdowns with Planning, Buying, and Channel teams to maximize results.
• Commercial Planning: Drive sales, traffic, margin, and other KPIs across daily, weekly, seasonal, and yearly cycles in close collaboration with Finance and cross-functional teams.
• Trading Events: Analyze performance of key trading events (e.g., promotions, campaigns, member activations) to inform future planning and optimize impact.

Requirements 

• Bachelor’s degree in Business, Finance, Economics, or Retail preferred.
• Proven expertise – 10+ years in merch planning, allocation, or commercial planning within fashion, retail, or consumer goods.
• Strong commercial edge – skilled in stock optimization, markdowns, and promotions to boost sales and margins.
• Analytical mindset – confident using data insights to guide buying strategies and inventory decisions.
• Collaborative spirit – experienced in working with Finance, Buying, Merch Planning, VM, Marketing, Supply Chain, and regional hubs.
• Leadership ability – adept at guiding teams and stakeholders across multiple locations.
• Problem-solving strength – able to tackle complex challenges with clear, effective solutions.
• Fluency in English. 

What you can expect from our client: 

• An international environment which respects diversity, equality, and individuality;
• A beautiful state-of-the-art Campus;
• Depending on the role a monthly home - office budget;
• A chance to unwind with weekly social activities.