Dutch designer Daan Roosegaarde is known for creations which combine the beauty and magic of art with innovative technology and demonstrate various elements which could one day create a better world. In the past, Roosegaarde has designed a smog-free tower for Rotterdam, glow-in-the-dark and solar bike lanes, and a glow-in-the-dark highway in North Brabant.
Now, the artist has turned his attention to the future of farming as his latest project. GROW, which Roosegaarde created as part of an artist-in-residence programme with Rabobank, completely transforms 20.000 square metres of leek fields in Lelystad (near Almere) into a futuristic dreamscape, using red and blue LED lights.
Studio Roosegaarde's GROW: An homage to the beauty of agriculture
The installation aims to highlight the importance of the agricultural industry, farmers, and scientific developments in this sector, and serves as an homage to the beauty of agriculture. In addition to all this, Roosegaarde uses GROW to shine a spotlight on the importance of innovation in the world of farming, asking, “How can cutting-edge light design help plants to grow more sustainably? How can we make the farmer the hero?”.
Roosegaarde developed GROW over two years, collaborating with Wageningen University, Springtij Forum, and the World Economic Forum. It is merely the first in a series of dreamscapes developed by Studio Roosegaarde, aimed at demonstrating the beauty that lies in combining art and science to create a better world. Take a look at the installation in the video below!