Expats are constantly on the lookout for useful information and services tailored to their needs. The IamExpat Webinars offer a great opportunity for trustworthy specialists and expats to share insights, actionable strategies and best practices. 

The next IamExpat Webinar is presented by Dr. Stefanie Beninger, Associate Professor of Marketing at Nyenrode Business University on May 22 at 5pm. Register now (it's free!).

No downloads or software installations required!

Don't miss the next IamExpat webinar!

• Date: May 22, 2024
• Time: 5pm-6pm
• Title: How to Use Generative AI and Become a Savvy Marketer
• Presenter: Dr. Stefanie Beninger, Associate Professor of Marketing at Nyenrode Business University
• Register now (free) and confirm your attendance on Facebook and Meetup

Learn about how generative AI is impacting marketing

Curious about how generative AI is impacting marketing? From "synthetic experts" to "synthetic consumers" and beyond, generative AI is expected to radically effect marketing, but uncertainties abound.

Learn insider tips about marketing and generative AI from Dr. Stefanie Beninger - associate professor of marketing from Nyenrode Business University. Dr. Beninger will share the potential upsides of integrating generative AI and its effects on a range of marketing activities, while also discussing what is currently holding back its adoption. Drawing on her own research, she offers suggestions for companies and freelancers looking to integrate generative AI into their own marketing departments.

Join this free webinar to learn more about:

• What is generative AI
• The pros and cons of using generative AI
• The effects of generative AI on marketing
• And more!

This webinar is hosted by professor Dr. Stefanie Beninger who is an Associate Professor of Marketing at Nyenrode Business University. Nyenrode Business University offers undergraduate and graduate programmes in accountancy, business and management.

About the host, Dr. Stephanie Beninger

Dr. Stefanie Beninger is a member of Nyenrode’s Faculty Research Center for Marketing & Supply Chain Management. She holds a PhD in Marketing from Simon Fraser University (Canada) and an MBA from Nyenrode Business University.

She also has earned executive education certificates from Harvard Business School and Kellogg School of Management. Using primarily qualitative empirical methodology, she researches the role of marketing in society, including the impact on communities, with a focus on sustainability and resilience.

How does it work?

Participating in the IamExpat Webinars couldn't be simpler: all you have to do is register for the next webinar (free), and join a few minutes before 5pm on May 22. No downloads or software installations needed! You can also confirm your attendance on Facebook and Meetup (if you follow IamExpat on those social channels).

Replay available 

Can’t join at the exact date and time? Don’t worry! When you register, a replay link will be sent to you after the live webinar.