DON’T MISS
IamExpat FairIamExpat Job BoardIamExpat Webinars
Newsletters
EXPAT INFO
CAREER
HOUSING
EDUCATION
LIFESTYLE
EXPAT SERVICES
NEWS & ARTICLES
Home
Lifestyle
Dutch news & articles
A new visitor attraction is on the horizon - the Van Gogh Homeland Experience
Never miss a thing!Sign up for our weekly newsletters with important news stories, expat events and special offers.
Keep me updated with exclusive offers from partner companies
By signing up, you agree that we may process your information in accordance with our privacy policy

A new visitor attraction is on the horizon - the Van Gogh Homeland Experience

Never miss a thing!Sign up for our weekly newsletters with important news stories, expat events and special offers.
Keep me updated with exclusive offers from partner companies
By signing up, you agree that we may process your information in accordance with our privacy policy
or
follow us for regular updates:



Related Stories

Impressive street art in RotterdamImpressive street art in Rotterdam
Astonishing street art in UtrechtAstonishing street art in Utrecht
European museums that you can visit via virtual toursEuropean museums that you can visit via virtual tours
6 things you may not have known about Rembrandt6 things you may not have known about Rembrandt
Top 5 independent photography galleries in AmsterdamTop 5 independent photography galleries in Amsterdam
The Carré Theatre and its circus originsThe Carré Theatre and its circus origins
Top 7 film festivals in the NetherlandsTop 7 film festivals in the Netherlands
Rembrandt’s Night Watch is on display in its original size, thanks to artificial intelligenceRembrandt’s Night Watch is on display in its original size, thanks to artificial intelligence
For expats of all colours, shapes and sizes

Explore
Expat infoCareerHousingEducationLifestyleExpat servicesNews & articles
About us
IamExpat MediaAdvertisePost a jobContact usSitemapRSS feeds
More IamExpat
IamExpat Job BoardIamExpat HousingIamExpat FairsWebinarsNewsletters
Privacy
Terms of usePrivacy policyCookiesAvoiding scams

Never miss a thing!Sign up for expat events, news & offers, delivered once a week.
Keep me updated with exclusive offers from partner companies
By signing up, you agree that we may process your information in accordance with our privacy policy


© 2025 IamExpat Media B.V.
© 2025 IamExpat Media B.V.
Nov 21, 2020
Rachel Deloughry

Lifestyle editor at IamExpat Media

Lifestyle editor at IamExpat for the Netherlands, Germany and Switzerland. Rachel has her finger on the pulse of what's happening in the realm of festivals, exhibitions, concerts and markets. She received her Master of Music from Utrecht Conservatory and before that, earned a Bachelor of Music in Ireland. She is passionate about music, painting and design.Read more

The ambition to build a new attraction dedicated to Vincent Van Gogh in the Netherlands will soon become a reality! The Van Gogh Homeland Experience is currently being devised, which is great news for Van Gogh admirers and those looking to discover something different as they explore the Dutch countryside.

The proposed attraction brings visitors into contact with art and nature simultaneously, with seven tall towers acting as vantage points so viewers can admire the Dutch landscape that inspired Vincent Van Gogh in his paintings.

Diverting tourism away from Amsterdam

The Van Gogh Homeland Experience is good news for Dutch tourism, as efforts have been made to divert tourists away from Amsterdam city centre and into other Dutch cities and provinces. According to Joost Melis, the driving force behind the project, the Van Gogh Homeland Experience will take some pressure off Amsterdam tourism, which has become saturated with visitors over the years.

The Van Gogh Museum is one of the most widely visited tourist attractions each year in the Netherlands, and in future, fans of Van Gogh will not be missing out by avoiding the capital and visiting other parts of the Netherlands.

Van Gogh - a Brabant-born icon

The Van Gogh Homeland Experience will cost around 8 million euros to build. The idea was brewing for many years to create a third major public attraction in Brabant. Two years ago, ideas came to fruition to make plans for an attraction on the theme of Van Gogh as an icon of Brabant, to act as the third in a trio of popular Brabant parks along with the amusement park Efteling and the animal park Beekse Bergen.

This led to the formation of the Van Gogh Homeland Experience foundation, with the park towers as its flagship project. “Our ambitions are very high. We put the province on the map internationally ”, says Joost Melis, who hopes that the new attraction will garner 400.000 visitors a year and put them in the same list of popular Dutch attractions, alongside Efteling and Beekse Bergen.

Majestic towers overlooking the Dutch countryside

The application by the foundation for a new national park, to be named Van Gogh National Park, is pending. It will connect existing nature reserves in North Brabant, roughly between the cities of Den Bosch, Tilburg, Breda, Helmond and Eindhoven. Seven towers, reaching between 20 and 60 metres in height, will be placed throughout the park. From these high towers, visitors will be able to admire the view, overlooking landscapes that inspired Van Gogh in his famous artworks.

The towers will have a beacon-like appearance, decorated in colours that correspond to different paintings by Van Gogh. There will be catering services implemented in the towers, serving Dutch food, focusing on regional specialities from Brabant.

The foundation behind the plan will also undertake outreach activities with schools, museums, local businesses and cultural institutions, like Vincent van Gogh House in Zundert, the Van Gogh Church in Etten-Leur and the North Brabant Museum in Den Bosch.

By Rachel Deloughry