Major Dutch supermarkets battle it out for TV ad of the year

Major Dutch supermarkets battle it out for TV ad of the year

The nominees for the 2021 Ster Gouden Loeki - the award for the Netherlands’ best TV advert of the year - have been announced, with two major Dutch supermarkets battling it out for the golden statuette. 

The best Dutch TV ads in 2021

This year’s nominations see two supermarket giants go head to head, with Albert Heijn and Jumbo making up four out of the 10 nominees. While each company has two shots at winning the award, they face steep competition, with six other nominees - including another supermarket! - also up for this year's Ster Gouden Loeki.

Everything from mishaps at the COVID-19 test centre, to a lonely cuckoo clock - these are the 10 ads vying to be named the best TV advert in the Netherlands in 2021.

OHRA: Teststraat

Kruidvat: Alle producten voor jou en je gezin

Jumbo: Er lekker tegenaan

KNGF: De wereld van Leah

The Forgotten Child: Maak je hart voor vergeten kinderen in social isolement

Jumbo: Snollebollekes juichcape

National Lottery: Fritsie

Albert Heijn: Volop pasen, vol verrassingen

Plus: Goed eten is samen eten

Albert Heijn: Het kleinste grootste liefdesverhaal van het jaar

Public vote for Ster Gouden Loeki 2021 is open

Want to show your support for your favourite ad? The good news is that the Ster Gouden Loeki is voted for by the general public so you can vote for your top pick!

Victoria Séveno


Victoria Séveno

Victoria grew up in Amsterdam, before moving to the UK to study English and Related Literature at the University of York and completing her NCTJ course at the Press Association...

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