The Hague passes law to ban fossil fuel-related ads in public spaces

By Simone Jacobs

The Hague municipality has passed a law banning the advertising of fossil fuel-related products and services, such as cars with combustion engines and long-haul flights. This makes the Dutch city the first in the world to institute such a ban.

Dutch city becomes first in world to ban fossil fuel advertising

From January 1, 2025, advertisements for petrol and diesel, cruises, air travel, and other products that run on fossil fuel energy will be banned on the streets of The Hague. After two years of back and forth trying to get approval for the proposal, the Dutch municipality voted in favour and will start to implement the legislation next year.

As the first city in the world to pass such a ban, fossil fuel-related adverts will not be allowed on billboards, bus stops or any other public spaces. The ban will not cover adverts that promote a general brand or those on or inside buildings where such products and services are on offer, such as petrol stations, shop fronts or train stations.

Fossil fuel ad ban initially criticised for feasibility

The proposal to ban fossil fuel advertising was first suggested by the Party for the Animals (PvdD). "Fossil advertising encourages people to take flights or buy polluting cars," said PvdD environmental councillor Robert Barker. "That contributes to the climate crisis, while we want to combat it."

However, according to Omroep West, the VVD, Hart voor Den Haag and PVV had concerns that the ban would not be legally feasible and would be perceived as “patronising” to city residents. With some adjustments to the proposal, like those excluding advertisements on or in buildings where fossil fuel-related activities take place, the majority of council members (24 to 21) voted in favour of the proposal. 

Thumb image credit: Ververidis Vasilis / Shutterstock.com

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Simone Jacobs

Editor at IamExpat Media

Editor for the Netherlands at IamExpat Media. Simone studied Genetics and Zoology at the University of Pretoria in South Africa before moving to the Netherlands, where she has been working as a writer and editor since 2022. One thing she loves more than creating content is consuming it, mainly by reading books by the dozen. Other than being a book dragon, she is also a nature lover and enjoys hiking and animal training. Read more

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