The Dutch branch of the successful supermarket chain Lidl has announced that any fruits or vegetables imported from abroad will no longer be transported by plane, in an attempt to reduce the company’s carbon emissions.
Lidl is the first large supermarket chain in the Netherlands to make such a drastic change to its environmental policies. While the majority of fruit and vegetables sold in Lidl stores are grown right here in the Netherlands, any fresh produce that comes from further afield will now likely be transported by boat instead of air.
Talking to the AD, a spokesperson for the company explained that the new policy will be put in place with immediate effect, but that it shouldn’t lead to any noticeable changes for customers. The supermarket’s full range of products will continue to be available to shoppers.