Dutch alcohol campaign warns parents not to drink in front kids

Dutch alcohol campaign warns parents not to drink in front kids

A glass of wine with dinner, or a beer when watching football with the family - according to a new campaign launched by the Alcohol Alliance AAN, it’s not a great idea. Instead, the campaign advises parents not to drink in front of their children, warning that it sets a bad example for young people. 

"Sees drinking, does drinking" alcohol awareness campaign warns

Zien drinken, doet drinken, or “Sees drinking, does drinking” is the slogan for the alliance’s latest campaign, which launched earlier this week and argues that children who see their parents drink alcohol are more likely to adopt that behaviour themselves. 

“In general, children who see their parents drink think more positively about alcohol than children who do not see their parents drink, regardless of the amount,” the Alcohol Alliance writes. “As a result, these children start drinking at a younger age and drink more later on.”

Alcohol consumption amongst teenagers in the Netherlands

On the group’s website, they highlight the recent findings of research carried out by the Trimbos Institute, which revealed that 26 percent of secondary school students aged 12 to 16-year-olds had drunk alcohol in the past month, with more than 70 percent of these teens saying they drank at least five glasses at a time. 

Victoria Séveno


Victoria Séveno

Victoria grew up in Amsterdam, before moving to the UK to study English and Related Literature at the University of York and completing her NCTJ course at the Press Association...

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Leave a comment

AleksandrVinokurov 09:45 | 13 November 2022

I believe it's not that simple. As a parents you give them an example of how to behave, or use the thing. Compaign asks to start hiding from your kids that you drink? They are not stupid, they will get the message, 'you must drink secretly' – and they start drinking under the bridges or on the far streets. But I want my kids to drink responsively, not hiding it and not abusing that process.

Toni Mead 15:20 | 14 November 2022

Let's just encourage closet and secretive drinking instead. Perhaps they should concentrate on policing sales to the underage...check IDs at stores and bars.