'NLP does not exist'

'NLP does not exist'

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Peter Koijen from in2motivation, an Amsterdam-based motivational training company, explains how you can use NLP effectively.

One of the most frequent questions we get asked is: What is NLP and how can I use it? The simple answer is that NLP stands for Neuro-Linguistic Programming and you are already using it every moment of your life.

But this is not answering the real question, which is: are you using NLP effectively?

In the old days, NLP was designed for and focused on the therapeutic breaking of patterns in behaviour and communication. Nowadays, it is used in a wide range of industries, including marketing, sales and public speaking.

Back then, the way that patterns were broken was so radical that today you would go to jail for doing the same. Today things are different. In 2017, you can follow courses to personally and professionally develop yourself using NLP.

The many uses of NLP

Let's first give you an idea of how you can use NLP. NLP gives you a way to:
Understand communication patterns 
 Influence others
 Connect better with others 
 Break (negative) patterns 
 Use hypnotic language in marketing, sales or coaching 
 Achieve goals more effectively 
 Understand your or other people's thinking patterns 
 Recognise non-verbal signals better
 Deal with your emotions better
 Convince others with language and your non-verbal communication 
 Deal with your inner voice, fears or negative beliefs 
 Negotiate better 

And so on. The list could be endless. And these are things we already do in our lives: people already communicate, talk to themselves, negotiate, influence, get rid of fears and change beliefs.

How can you use NLP effectively?

The problem is that people don't always do this effectively because they usually lack three things: self-awareness, positive and congruent self-motivation, and the most effective way to change.


To be self-aware means noticing all the things that are going on inside and outside of you, such as verbal and non-verbal communication with yourself and its effect on others.

We have had cases where people were so convinced about themselves or their way of doing things that they could no longer see the effect of their communication.

In public speaking, we have encountered people who thought that you always had to smile. But when you feel different inside or when the topic or the emotional state of the audience is not a happy one, there will be a big mismatch.

Another example is people who say they want something, such as a new job or a new relationship, but their non-verbal communication implies that this is incongruent with what is going on subconsciously.

And when your conscious mind and body do not match with your subconscious mind and body, you will get pain, doubt, friction and other signals for change. These signals are useful when you are self-aware, but a pain when you are not.

How can you be more self-aware?

Train yourself in sensing and observing. Ask outsiders for feedback. And most importantly, start noticing what you are doing, why you are doing it and how you are doing it.

NLP in2motivation

Positive and congruent self-motivation

The second thing that a lot of people lack is positive and congruent self-motivation. Positive motivation means that people tell themselves what they do want rather than what they don't want. Congruent motivation means that what is going on is consciously aligned with what's happening subconsciously.

And finally, self-motivation means wanting motivation yourself; it does not mean what others want for you. It means living your life and doing it your way.

How can you create more motivation?

Start noticing what you are saying and doing, and ask yourself and others about your motivation.

Effective ways to change

The third element that people lack is an effective way to change. Some people follow the same patterns for years. For too long they are stuck in unhealthy patterns in their lives such as smoking, drinking, unhealthy/over-eating, bad relationships, unhealthy work and so on.

They try all kinds of things to change, but cannot find an effective way to do so. What is effective could vary from taking real action to finding the right level for someone to enact change.

People tend to focus on a (relatively) small thing like smoking, while they would be more effective changing their lifestyles. Or they focus on relationship therapy rather than self-love. Or they stay in a job for the wrong reasons and don't have insights into their values and intentions, or the way to satisfy those values or intentions.

How can you change more effectively?

Start mapping your thoughts and patterns, find creative ways to change, take action and start connecting.

"NLP does not exist"

What we mean by the statement "NLP does not exist" is that it does not exist as something separate from your life. Because NLP is life, and life exists. It's here and now. And we only have one.

So, taking care of that is a gift you want to give yourself every day - by being self-aware, finding positive and congruent self-motivation, and using the most effective ways to change.

Peter Koijen is a life coach and motivational speaker at in2motivation, offering personal and professional training courses to optimise individual and group motivation and performance.


Peter Koijen


Peter Koijen

owner of in2motivation

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