Sometimes it’s the little things that can make a big difference in your business. A shift in perception or a change in approach can transform the entire experience of marketing your business. As humans, we all have thoughts - and sometimes these thoughts cause us stress. We also love to feel heard and to be understood, and your potential clients want this too. The two ideas Stephanie Ward shares in this video are universal, and Rutger Bregman elaborates on them in his new book, Humankind.

Which one of these two tips will implement in your business? Share your thoughts and questions in the comments section below.