As a business owner, a lot of your time is focused on the big things. And so sometimes the seemingly little things may get neglected. I know you’re really good at what you do. But potential new clients who don’t know you may not get the chance to find out how good you are because they might get put off by small things. Things you’re not even aware of. Small things add up in both directions, positive and negative. As Brené Brown says, “Trust is built in very small moments.”

Here are three small things that you may be doing that unknowingly send signals to potential clients that you aren’t trustworthy:

Are you feeling motivated to make sure these small things are addressed in your business? Which one surprises you? Do you have others to add to this list? Share your thoughts and questions in the comments section below.