DJs, promoters, label reps and "professional party people" from the Netherlands have persuaded Dutch airline KLM to add an extra flight to its roster. In a new twist on crowd-buying, the initiators of Fly2Miami made a bet with KLM on Twitter to organise a non-stop flight from Amsterdam to Miami.

If Fly2Miami could get 351 seats reserved before December 6, KLM would add a flight to its schedule on March 21, 2011 specifically for people attending the Ultra Music Festival and related parties. The initiative was prompted by a Dutch filmmaker tweeting about the lack of a direct flight from Amsterdam to Miami, a query that the airline's Twitter team rapidly responded to with a wager. Exceeding everyone's expectations, the flight was fully booked within five hours.

"We can rightly call it a first - the first time KLM will deploy an aircraft following a request on Twitter," said Martijn van der Zee, vice president of e-commerce at KLM. "Social media are becoming more and more important to KLM to offer information and service to our customers."

Source: Springwise