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Amsterdam's Rijksmuseum logo also gets a makeover
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Amsterdam's Rijksmuseum logo also gets a makeover

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© 2025 IamExpat Media B.V.
© 2025 IamExpat Media B.V.
Aug 29, 2012
Carly Blair
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Amsterdam's Rijksmuseum is nearing the end of a decade-long renovation and restoration project by Spanish architects Cruz y Ortiz. To tide museum-goers over until its April 2013 reopening, the museum has just unveiled a new logo, designed by Irma Boom.

The updated logo is part of a revamped overall style for the museum, also designed by Boom, which includes a new colour palette based on highlights of the museum's collection, as well as a custom-designed typeface called Rijksmuseum, by Paul van der Laan of the foundry Bold Monday.

The new logo:
rijks museum netherlands new logo

The old logo (designed by Studio Dumbar around 1980):
rijksmuseum old logo

Check out more of Van der Laan's typeface here and some samples of the new colour palette in the collateral materials here.

By Carly Blair