Maastricht School of Management: Master Class Series


The speed of economic and technological changes represents an increasing challenge in today’s global business environment. The capability of businesses to address this dynamic landscape with innovative and effective solutions will determine their success in the market place.

About MsM Master Classes Series

To guide companies and organizations towards business excellence, Maastricht School of Management is launching a Master Class Series covering four hot topics in today’s business landscape:

 Best Practices in Sales Efficiency and Effectiveness
- Date: March 27, 2014
Never give your sales force profit targets: Get rid of a number of management myths and learn what really works to deliver exponential sales.

 From "Big Data" to "Customer Focused CRM"
- Date: April 17, 2014
CRM is not an IT platform, technology is simply an enabler: Learn how to build and implement business-driven and powerful CRM to boost your sales efficiency.

› From Social Media to Social Business
- Date: May 8, 2014
Make money instead of following the hype: Take social media to the next level and understand how to use social media enablers to boost your business.

 Microfinance and SME banking - Successful international models
- Date: June 12, 2014
The best banks around the world have developed innovative models to serve SMEs: Learn how to take advantage of the power of alliances - targeting 360° SME needs with support from competitors, other industries, governments, NGOs and how to build unbeatable proposals for SMEs.

msm master classes series

Who should apply

To attend, it's recommended that you have:
 Three or more years of working experience at the level described in the participant profile of each master class.
 Solid skills in the English language since all master classes are fully taught in English.

Location & Time

All master classes will take place at the UM Campus in Brussels, a historical building near several institutions in the heart of Europe:
 Address: Avenue de l’Armée / Legerlaan 10, 1040 Brussels, Belgium
 Tel: +32 27 325 076

Master classes start at 9.30am and end at 6pm.

Fees & Discounts

Number of
master classes
Fee per master class
per person
1 € 749
2 € 699
3 € 649
4 € 599

 Companies sending 5 people or more (for any number of workshops) receive 5% discount on the above mentioned price.
 Companies sending 10 people or more (for any number of workshops) receive 10% discount on the above mentioned price.

About Sandy Vaci

The master classes will be led by financial services, sales and marketing guru Sandy Vaci, Senior Adjunct Lecturer in MBA studies at Maastricht School of Management (MsM) and the Central European University (CEU) in Hungary.

Sandy has over 30 years of international experience across 50 countries on four continents with companies such as Procter & Gamble, Cadbury International, Citibank Global Consumer Bank and the Royal Bank of Canada. He is the author of four books on best business practices.

Contact details

For more information on the content of the master classes, please check MSM or send an e-mail to



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