You started your business because you love the work you do and the impact your work has on your clients. What you may not love is marketing your business - basically, figuring out where to find clients and how to connect with them. But just as you find your work meaningful, it’s actually possible to market your business in a way that also has meaning.
Sometimes we follow someone else’s advice instead of following our own intuition. And it’s easy to fall into a pattern of doing something just because you’ve been doing it for a long time, even though it may not actually be effective. If your marketing feels a bit random, it’s probably time to evaluate what you’ve been doing and think about what you’d actually like to be doing.
What is one thing you’d like to stop doing in your marketing? Share your thoughts and questions in the comments section below.