As a small business owner, it’s easy to think that the more information you consume the more effective your marketing will be. And while it’s important to be aware of trends, it’s dangerous to consume more than you create.

Creating is what keeps you sharp

Why? Well, consuming information takes up your precious time and it can also lead to you becoming overwhelmed, which can lead to inaction. Creating is actually what keeps you sharp, focused, and connected to your work. Another benefit of creating is that it makes marketing your business so much easier!

Stephanie Ward explains:

Are you ready to make the shift from consuming to creating? Share your thoughts and questions in the comments section below.