As a business owner you have probably got several projects that you are dying to get started or some you desperately want to finish. But something always gets in the way and it seems like you never get to it.
It is time to change that. Think of a project you would love to complete. If you don’t have a project in mind, here are some ideas to get you thinking:
› Starting an ezine
› Creating a new product or service
› Being more active with social media and / or blogging
› Making videos for your business
› Creating a structured referral plan
Keep your project in mind as you read through the reasons you might be stuck and what you can do about it.
Whenever you do something for the first time there is always a learning curve. And you are probably not the first person who has done this type of project. So ask around, see how others do it. You can also post a question on Facebook, LinkedIn, or Twitter. Learn it yourself or outsource it.
You know heaps more than you think you do. Take a look at all of the information you’ve created, talks you’ve given, assessments you have, articles you’ve written, and questions from your clients. Think about the biggest problem your clients face and address it.
Start monitoring how you are spending your time and see if your activities match your priorities for your business. Maybe it is time to let something go that is not bringing you the results you expected. And if you really can’t free up any time, you can always outsource.
If it is an important project that will increase the bottom line of your business, and your budget is limited, consider finding someone to trade services with.
This is a biggie for a lot of people. Trust me; perfectionism does not necessarily deliver better results. You will learn by doing and improve as you go. Now I am not advocating being sloppy or having a half-hearted strategy. But if you wait until everything is perfect you will be waiting forever.
This quote by Anne Lamott captures the essence of this, "Perfectionism is the voice of the oppressor, the enemy of the people. It will keep you cramped and insane your whole life."
If you are still not sure what the block is, try writing down all of your thoughts about the project.
Don’t worry about structure, just do a brain dump and get everything out. Then go back and read it and see if you can identify the cause or a thread of reasons that point to the cause.
I hope you are feeling an urgency to dive in and tackle that project that has been hanging over your head. You will be amazed at how good you feel once it is done and you start attracting more clients.
And you may wonder why it took you so long and wish you had done it sooner. But don’t let that be a negative, take it as the lesson that it is and remember it for your next project.
Action creates momentum, so get started and keep going!