The original video of youtube user "Susyj87" showing the process and the final tattoo of her 152 closest friends on her arm was sponsored by tattoo artist Dex Moelker, who came clean to the Dutch newspaper the Telegraaf, saying it was just a publicity stunt.

"It is a try out tattoo, a transfer, that washes off in a couple of days," said the Rotterdam tattoo artist now that the "social media addiction" story has already been reported by numerous channels around the globe.