Higher prices for bread, meat and vegetables in the Netherlands

The latest figures by Statistics Netherlands show that specialist shops are raising prices faster than supermarkets.

The price of bread in bakeries have risen by more than 22 percent between 2006 and 2011, fuelled mainly by a sharp increase in raw ingredients on the global market in 2008. Supermarkets however, increased their prices by less than 11 percent.

Meat also became more expensive between 2006 and 2011. But while butchers increased their prices by 13,6 percent, supermarkets raised theirs by 4,4 percent, almost half the rate of inflation.

Prices for vegetables and fruit increased by 11,6 percent in greengrocers between 2006 and 2011, with supermarkets raising their prices at a much slower rate. However in 2009, both small greengrocers and supermarkets managed to lower prices by between 2,1 and 2,6 percent, and prices have risen slowly since.

It is thought that supermarkets have been able to utilise their vast purchasing power to keep prices comparatively low in the face of rising costs, with smaller stores unable to compete on price alone. Instead, small shops have aimed for greater quality, enhanced customer service and specialist product selection.

With consumers remaining price-sensitive following the economic turmoil, large supermarkets such as Albert Heijn have taken advantage to gain considerable market share.

Are expats supporting local shops, or does the price factor determine your shopping destination?

James Shaw


James Shaw

James is an assistant editor at IamExpat, and is the newest member of the team. Interests include travelling, parties, and his beloved Manchester United. From Manchester, UK, but now living...

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