2015’s most googled search terms in the Netherlands

It’s that time of year again, when Google publishes its top 10 lists of the most frequently used Google search terms used by the Dutch during 2015.

The top 10 searches in the Netherlands cover everything from video games, entertainment and public figures to the Paris terrorist attacks.

Top 10 search terms in 2015

The most popular Google search term in the Netherlands is for the mobile game "Agario", while second place is for the popular TV dating show Boer zoekt Vrouw (Farmer wants a wife).

In third place there is "Joost Zwagerman", the author who passed away in September.

Fourth place is a search for the website for the Dutch mijn belastingdienst tax website, followed by "Charlie Hebdo" and "Parijs".

"Sail Amsterdam", "Carnaval 2015" and Dutch singer "Trijntje Oosterhuis" close out the top 10 for most commonly used search terms.

Top 2015 "How does it work" searches

The hoe werkt (how does it work) searches are a good indicator of new technology, products or software that have been widely adopted in the Netherlands over the course of 2015.

In first place Dutch people wanted to know how the new Snapchat app worked, followed by Chromecast and Windows 10, rounding out the top 3.

People in the Netherlands wanted to find out how twitter hashtags work, how to use a selfie stick, a wifi extender, solar panels and the Rabo scanner (for online banking).

Dutch wanted to know how bijtelling (a tax on company cars) works and finally how to use bitcoin currency.

Top Dutch 2015 "What is" searches

"Wat is een kapitaalverzekering?" was the most searched for term when the Dutch wanted to find out what something was during 2015. It refers to a method to help pay off your mortgage.

In second place there is glamping, a more luxurious and comfortable form of camping that is gaining in popularity in the Netherlands.

Bewerkt vlees is in third place. In the aftermath of the WHO report on the health risks of processed meat the Dutch wanted to find out more about what they are exactly getting in their bitterballen, kroketten and frikandellen.

People also wanted to know what a vlogger is, how much their roof is worth and what a transgender person is.

Zeevonk was frequently searched, and is the Dutch word for Sea Sparkle, a tiny sea creature that creates bioluminescence under certain conditions. This phenomenon was observed in the North Sea during 2015.

In eighth place there is intersekse, which has to do with the sexual identity of someone. In ninth place there is schurft (scabies) and in tenth place the Dutch wanted to know what "tatami" is, which is a type of Japanese mat or flooring.

Top 10 Dutch persons of 2015

These names were searched on most frequently in Google searches in the Netherlands:

1) Joost Zwagerman
2) Trijntje Oosterhuis
3) Max Verstappen
4) Yfke Sturm
5) Enzo Knol
6) Albert West
7) Lucas Boom
8) Ariane Meijer
9) Lil Kleine
10) Manon Thomas

The full list can be found here.

Thomas Lundberg


Thomas Lundberg

Born as a Swede in the Netherlands, this life-long expat has spent his time in Belgium, the United States and Amsterdam. He began his professional career as a regional news...

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