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Marketing & Digital Customer Experience Associate

Other
Utrecht
Our client is a growing company who is focused on international warehousing and is offering services to mid-large business on international level and to consumers who are in need for a self storage space. As an extension of their team, they are looking for a Marketing & Digital Customer Experience Associate to join their team. You will be responsible for the following tasks;
  • Automate and optimize the technical systems and content that are the infrastructure of the following: 
  • lead generation (primarily digital; phone; some physical)
  • inquiry management – what we do with leads once received and conversion processes – winning business
  • Understand the customer journey and various customer avatars to effectively segment and build content and materials relevant to those demographics.
  • Assist with the development of both digital and physical marketing strategy to build awareness of the product, brand, and win conversions.

Preferred Qualifications:

  • Degree in marketing, business management, or other related field
  • Demonstrated experience in process optimization
  • Demonstrated experience in marketing and content strategy (email campaigns (mailblue), customer communications, customer segmentation, Google Reviews, Google Analytics insights)

Qualities:

  • Team Player
  • Energetic and eager to be a part of a dynamic, agile, and fast-moving team
  • Curious and willing to learn new things
  • Self-starter – doesn’t wait to get told what to do
  • Independent and critical thinker
  • Desire to understand the core business, not just their role
  • Exceptional attention to detail and high quality of work
  • Proficient in Word, Excel, PowerPoint, Adobe, email campaign software
  • Excellent command of Dutch and English language

Job Description

Marketing:

  • Develop and manage a customer communications strategy through the entire customer lifecycle (inquiry to contract termination)
  • Capable in customer management tools (Mail Blue / Mail Chimp, CRM) and using these resources to present a high-quality brand image
  • Support the Management Team with knowledge, skills, and resources in Marketing Strategy
  • Submitting creative and feasible ideas to increase customer awareness of the product and brand
  • Guiding the store managers in marketing thinking and creating proactive thinking (recognizing opportunities)
  • Understand our business and use the available knowledge
  • Monitoring results; identifying successes and failures
  • Customer segmentation analysis and implementation
  • Coordinate and manage a system to respond to Google Reviews for all stores
  • Manage all responses on social media platforms
  • Identifying bottlenecks / points for improvement in the field of feedback given
  • Social Media; Design and implement suitable use of social media, appropriate to our business.
  • Digital and physical content creation, including: graphics, static advertisements, videos, photographs, etc.

Digital Customer Experience:

  • Making applications of the different systems optimally compatible with one another in collaboration with suppliers
  • Customer Contract Management Software (CCMS)
  • Advertising Agency connection to CCMS
  • Pricing connection to CCMS
  • Email Marketing Campaign connection to CCMS
  • Website connection to CCMS
  • Improve quality Management Reports
  • Manage commercial dashboard and work towards full automation of information
  • Optimizing qualitative e-mail / communication from CRM system via Mailblue.
  • HTML applications (primarily for email)
  • Co-constructing a workable archive in Google Suite
  • Optimizing VOIP Phone and call center processes, procedures, scripts
  • Support in developing / writing / documenting processes.
For more information on Madison Parker International or this position, please contact Salah El Kholali – Head of Business Development and Strategy at salah@madisonparker.nl or call +31 (0)64 – 133 7372