Key Account Manager - Consumer Electronics


The Key Account Manager CE channel Benelux identifies suitable resellers within the Benelux and defines and achieves the annual sell-in sales programs with all key retailers by passionately promoting the products, agreeing on the ranging, planning volume and timing of (re)orders, and ensuring effective sell-through activities are being implemented by the customer. All sales decisions are supported by data by regularly collecting and analyzing customer stock and sell-through information and working according to the PDCA cycle methodology.

Responsible for the strategy and execution for profitable turnover within the Benelux for assigned product lines and/or regional sales channels

  • Manages all customer relationships within all levels within the customer organization
  • Responsible for Business development through new channels and continuous management of existing customers following a well thought through distribution strategy built through rigorous analysis
  • Plans, leads and manages all aspects of sales execution for the assigned region, product line, or sales channel
  • Sales forecast maintenance by region/account/SKU
  • Drives profitable growth opportunities within their region or group of customers
  • Implements company policies at assigned in-country distributors
  • Day-to-day interface with the customer (retailer), plans regular visits to the customer
  • Day-to-day interface towards the sales officer and operations team member within the Amsterdam office to ensure flawless execution from order to fulfillment
  • Works with product marketing and marketing communications colleagues to develop sales materials, promotions, and other critical sales materials
  • Communicates "voice of customer" into the wider organization
  • Achieves sales operational objectives by contributing sales information and recommendations to strategic plans and reviews; preparing and completing action plans; resolving problems; identifying trends; determining sales system improvements; implementing change
  • Maintains regular sales- and management contacts at key customers
  • Sells new items, promotions, and other sales initiatives to key accounts
  • Identifies opportunities for profitable growth through the expansion of distribution at existing customers and opening new channels of distribution
  • Recommends product lines by identifying new product opportunities, collecting product, packaging, and service requirements from the market; surveying consumer needs and trends; tracking competitors
  • Participates in trade events as appropriate
  • Keeps abreast of products, applications, technical service, market and competitive conditions, and advertising and promotional activities in the marketplace


  • S. or B.A. degree from an accredited college/university in Business or related field required
  • 5-10 years of B2B2C sales experience of physical goods required (within the Consumer Electronics industry)
  • 5 years of professional sales leadership desired
  • Strong analytical & computer skills; Excel & PowerPoint are a MUST
  • Excellent leadership and management skills. Must be able to provide direction and support to customers and internal colleagues
  • Strong interpersonal communication and coaching skills
  • Ability to interact with both external and internal customers at all levels and with different cultures
  • Detail-oriented with a strong aptitude for problem-solving
  • Strong decision-making and organizational skills
  • Able to work independently and exercise good judgment
  • Valid driver's license and clean driving record
  • Full English proficiency plus at least one additional major European language (French is desirable)
  • Must be able to work outside office hours if required
  • Sales Ability/Persuasiveness
  • Strategic Decision Making
  • Flexible / Adaptable
  • Team player
  • Hands-on mentality
  • Positive energy, optimist
  • Entrepreneurial spirit combined with corporate discipline
  • Initiative/Self-Starter
  • Effective Planning & Organization skills

Salary Benefits:

  • Competitive salary package
  • Lease car
  • Mobile phone / laptop
About the company:

Our client is a globally operating company manufacturing and selling electric (urban) mobility products, from an EMEA regional office based in Amsterdam.