Sales and Events Manager

Horeca / Tourism


Sales and Events MANAGER

Generator is a global lifestyle brand offering fresh and socially engaging accommodation and hospitality venues. Our vision is to become the world’s leading experience and design-led hostel brand. We aim to achieve this by offering a host of soulful social spaces, cultural events and a creative programme that inspires guests and locals alike, all while providing affordable and safe accommodation in the centre of the city.

BEING YOURSELF is the key to bringing the Generator story and brand to life. Our Sales and Events Manager will be an exceptional and passionate sales professional who is organised, has a hunger to drive the local sales activities to identify, pursue and win new direct events business. You will be raising the profile of the brand and the hostels within our fast and evolving growing group You will be responsible for developing and managing business opportunities from your local/national market through direct sales activity and brand awareness.


  • Be an extremely pro-active, self-motivating, highly organised individual who shows initiatives and is not afraid to approach people and to share ideas
  • Have the ability to build fantastic relationships
  • Have passion for sales and a strong drive to beat targets
  • Be tech savvy and be able to work with account management and (events) reservation systems
  • Be an excellent administrator and organiser
  • Be highly skilled at Word, PowerPoint and Excel from an intermediate to advanced level
  • Communicate extremely well
  • Be highly flexible, strong in time management and not have a 9-5 mentality
  • Have at least 2 – 3 years hospitality experience with proactive sales and meeting & events experience in Amsterdam


  • Identify new business opportunities and engage with potential customers for new business focusing on direct business for meetings & events
  • Gather market and client information, providing feedback on buying trends
  • Activate appropriate sales strategies for the property during need periods, i.e. telesales, agent promotions, tactical projects
  • Facilitate full rate quotation on enquiries and contracting for local accounts
  • Represent the Hostel(s) at local trade exhibitions and local events if requested
  • Act as liaison between the hostel team and global sales team at head office
  • Prioritise all sales leads generated from and for the property
  • Develop account action plans and long range planning schedules
  • Enthusiastically build long term client relationships
  • Actively contribute to the commercial business opportunities for the property
  • Ensure sales targets are achieved for meetings & events
  • Report on call activity on a weekly, monthly and annual basis
  • Report on client production and account management statistics
  • Increase local awareness of the property and the Generator network
  • Respond to and process all meeting & events inquiries
  • Ensure that all the administrative documents are prepared and maintained for the hostel team and client (from proposal to billing/after sales)
  • Compose, publish and distribute function sheets to all department heads
  • Ensure that all the administrative documents are prepared and maintained for the hostel team and client (from proposal to billing/after sales)
  • Act as liaison between all related hostel departments for your meetings & events to ensure complete guest and customer satisfaction
  • Average 70% of the workweek should be spend on attracting new business and 30% on the organization of enquiries
  • Support the budgetary process and the annual business strategy
  • Report to the Reservations Manager
  • Perform other duties as deemed necessary for the success of the department and Generator Amsterdam


  • Experienced in working within a vibrant and exciting sales environment within the hospitality market
  • Social, connected and well informed on the trends and markets within hospitality
  • Experienced within the Amsterdam market
  • Fluent in English and Dutch
  • Based at the hostel and be able to travel within Europe from time to time as required
  • Be able to communicate at all levels
  • Demonstrate strong attention to detail
  • You must be eligible to work in the EU to be considered for this role
The statements in this job description are intended to describe the essential nature and level of work being performed and are not intended to be all responsibilities or qualifications of the job. To ensure the success of the business these duties may change and develop over time.

Join Us and help us achieve our Vision
Work Hours:

Full time hours per week

About the company:
Generator ( was founded in 1995 and is now Europe’s fastest growing hostel brand. Properties are located in Berlin Prenzlauer Berg, Copenhagen, Dublin, Hamburg, London, Venice, Barcelona, Berlin Mitte and Paris. Rome and Amsterdam will open in 2015.
Renowned for their contemporary design, chill-out areas and bars, Generator hostels are the place to socialise with friends old and new. With a range of rooms at competitive prices, great food, free WiFi, excellent security plus friendly, knowledgeable staff, Generator is pioneering the hostel revolution.