G Design Studio
G Design Studio is the award-winning co-organiser of the annual exhibition Design Walk in the old city centre of Athens.
Our Team's experiences and vision, along with the deep insight in communication design and brand development by G, resulted in the transformation of an abstract idea into a concrete reality.
The IamExpat visual identity is an amalgam of different colours, shapes and sizes that depicts the multiple segments of the expatriate community and the local multicultural society; the Netherlands' social melting pot.
The five-colour palette, inspired by the different skin colours, is used in random order to create unique mosaics, while the "cut out" letters portray the multicultural background of the international expatriate population.