Mercedes-Benz FashionWeek Amsterdam Summer 2014Other / Amsterdam
July 04-14 2014, Various times
The Mercedes-Benz FashionWeek Amsterdam, a combination of fashion shows and industry networking, takes place twice a year.
Usually an insider, press-credentials-required type of event, the organisation has made big steps to expand their public programme for the July 2014 edition!
FashionWeek in Amsterdam
Beginning in 2004 as the Amsterdam International Fashion Week, the organisation has grown over the years and, clearly, found a big sponsor in Mercedes-Benz.
However, without sacrificing quality, FashionWeek Nederland strives to put Amsterdam on the international fashion-map as a capital for design.
The main programme typically sees a variety of trade shows, runway shows and other networking events for industry insiders and entrepreneurs in and around the Westerpark, particularly in the Gashouder.
Yet, the organisers noticed the public interest in what was going on. As a result, they initiated the Downtown Programme which sees cultural institutions, designers and the public coming together to discuss and celebrate all things fashion.
Public Programme: 10 Days Downtown
After previous editions, the Downtown public programme has snowballed into a 10-day extravaganza with major Amsterdam institutions such as the Stedelijk Museum, Van Gogh Museum, Roest, the Rijksmuseum, Foam and others getting involved.
With daily activities focusing around various themes, the activities are a mix of workshops, exhibitions, showcases and parties that all can enjoy. In short: 10 days with 10 activities at 10 locations.
› Fashion & Van Gogh | Van Gogh Museum
› Fashion & Jewellery | Stedelijk Museum
› Street Flavour | Roest
› Fabulous It Bags | Tassenmuseum
› A Fashion Affair | Yab Yum
› Fashion & Costume | Rijksmuseum
› Fashion & Dance | Dansmakers aan 't IJ
› Next by Modefabriek | SPRMRKT
› Fashion & Foam | Felix & Foam
› Design & Styling | Lloyd Hotel